Brand Identity & Website Design for a Public Speaker
Full Brand Identity, Website Design & Photography
THE CLIENT
Little Insights is a speaking and training platform founded by Cassie Little, focused on helping individuals and organizations build resilience, navigate tension, and engage in more thoughtful, productive conversations. Through workshops, keynotes, and facilitated discussions, the brand centers on practical tools for communication, feedback, and relational growth.
Built as an expansion beyond her existing work in the sorority space, Little Insights represents a broader, more versatile platform—designed to serve a wider range of audiences across education, organizations, and leadership environments.
Brand Strategy
Visual Identity Design
Primary & Secondary Logo Design
Website Design & Development
Mobile-First User Experience
Brand Photography
WHAT WE DID
THE CHALLENGE
Little Insights was a brand new venture that needed to establish its own identity while remaining connected to the credibility Cassie had already built through her previous work. The goal was to create a brand that felt distinct from the sorority space—more mature, flexible, and applicable across a variety of audiences—without losing the relational, conversational tone that defines her approach.
At the same time, the website needed to clearly communicate her offerings as a speaker and facilitator in a way that felt approachable, structured, and easy to navigate—particularly for mobile users. Because much of her audience would be discovering her work through social media or referrals, it was critical that the site felt seamless and intuitive on smaller screens, while still presenting her expertise in a polished, professional way.
OUR SOLUTION
We developed a visual identity from the ground up designed to feel thoughtful, approachable, and grounded in conversation. The brand balances clarity and professionalism with a sense of warmth and relatability—reflecting the client’s communication style and the nature of her work.
The result is a cohesive, flexible identity that feels both credible and human, allowing the brand to connect with a wider audience beyond its original space.
The website was designed with a strong emphasis on mobile usability, ensuring that key information—speaking topics, offerings, and booking pathways—was easy to access and navigate across devices.
Content and structure were intentionally built to guide visitors through the brand, with clear entry points for different audiences while maintaining a cohesive narrative. The result is a polished, intuitive experience that communicates expertise while remaining approachable and easy to engage with.
To support the brand visually, we led a brand photography shoot designed to align with the overall tone and positioning. The imagery captures the client in a way that feels natural, engaging, and reflective of her presence as a speaker.
These visuals enhance the brand across digital touchpoints, reinforcing credibility while maintaining a sense of authenticity and connection.
