Brand Identity & Website Design for a Public Speaker
Full Brand Identity, Website Design & Photography
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THE CLIENT
Little Insights is a speaking and training platform founded by Cassie Little, focused on helping individuals and organizations build resilience, navigate tension, and engage in more thoughtful, productive conversations. Through workshops, keynotes, and facilitated discussions, the brand centers on practical tools for communication, feedback, and relational growth.
Built as an expansion beyond her existing work in the sorority space, Little Insights represents a broader, more versatile platform—designed to serve a wider range of audiences across education, organizations, and leadership environments.
THE CHALLENGE
Little Insights was a brand new venture that needed to establish its own identity while remaining connected to the credibility Cassie had already built through her previous work. The goal was to create a brand that felt distinct from the sorority space—more mature, flexible, and applicable across a variety of audiences—without losing the relational, conversational tone that defines her approach.
At the same time, the website needed to clearly communicate her offerings as a speaker and facilitator in a way that felt approachable, structured, and easy to navigate—particularly for mobile users. Because much of her audience would be discovering her work through social media or referrals, it was critical that the site felt seamless and intuitive on smaller screens, while still presenting her expertise in a polished, professional way.
OUR SOLUTION
We developed a cohesive brand and website experience designed to feel thoughtful, approachable, and grounded in conversation. The visual identity was created from scratch, balancing clarity and professionalism with a sense of warmth and relatability—reflecting the client’s communication style and the nature of her work.
The website was designed with a strong emphasis on mobile usability, ensuring that key information—speaking topics, offerings, and booking pathways—was easy to access and navigate across devices. Content was structured to guide visitors naturally through the brand, with clear entry points for different audiences while maintaining a cohesive narrative throughout.
To further support the brand, we also created a set of brand photography that aligns with the overall tone—capturing imagery that feels natural, engaging, and reflective of the client’s presence as a speaker. The result is a polished, user-friendly digital experience that positions Little Insights as both credible and approachable, while creating a strong foundation for growth beyond its original audience.
WHAT WE DID
Brand Strategy
Visual Identity Design
Primary & Secondary Logo Design
Website Design & Development
Mobile-First User Experience
Brand Photography