Brand and Website Design for AN Esthetician
Full Rebrand & Digital Experience
THE CLIENT
Bloom & Bare is a private esthetics studio offering an elevated, intentional approach to waxing and skincare. Formerly known as Kristy Michelle Aesthetics, the business had already built a loyal client base through personalized, results-driven services.
Specializing in full body waxing and holistic, plant-based facials, the studio emphasizes comfort, consistency, and long-term skin health—creating a calm, one-on-one experience for every client.
Brand Strategy & Naming
Visual Identity Design
Submarks & Brand Elements
Color Palette & Typography
Website Design
Website Development
Site Architecture & Booking Integration
WHAT WE DID
THE CHALLENGE
As Kristy Michelle Aesthetics (KMA) grew, the brand no longer reflected the level of professionalism or care behind the services. The existing visuals felt inconsistent and unrefined, making it harder to establish immediate trust with new clients.
Given the inherently personal nature of waxing services, it was especially important that the brand feel polished, credible, and elevated at first glance. KMA needed an identity that would instill confidence, communicate quality, and better align with the experience clients were actually having in the studio.
OUR SOLUTION
We led a full rebrand, beginning with renaming the business from Kristy Michelle Aesthetics to Bloom & Bare—creating a name that more clearly reflected both the service offering and the desired brand direction.
From there, we developed a cohesive visual identity designed to feel soft, refined, and trustworthy—balancing minimal structure with organic elements to create something that felt both elevated and approachable.
The result is a brand that aligns with the client experience at every touchpoint, building immediate trust with new clients while giving the business a more polished and scalable foundation for growth.
The website was designed to be intuitive, informative, and easy to navigate—creating a seamless, full-service experience that allows clients to explore services, build confidence, and book with ease.
We implemented a custom booking integration that allows clients to schedule appointments through an external platform without leaving the site, maintaining a cohesive user experience while streamlining the booking process. This approach also supports SEO by keeping users engaged on the site longer and reinforcing the site as the primary touchpoint for discovery and conversion.
Content and layout were structured to clearly communicate services, guide users through the experience, and create a sense of trust from the first interaction—ensuring the digital presence fully aligns with the in-studio experience.
